Keylead Engine for Lawn & Landscape — CRM Built for Lawn Care Companies
Built for Lawn & Landscape

MORE YARDS.
MORE REVENUE.

Stop chasing estimates. Start closing jobs on autopilot.

Most lawn care companies lose jobs not because their work is bad — but because their follow-up is. You send an estimate and never hear back. You finish a job and forget to ask for a review. Seasonal clients drift to competitors over winter. Keylead Engine automates every touchpoint so you keep more clients, close more estimates, and grow your recurring revenue without adding hours to your day.

60%
Of estimates never get followed up on
automation closes the gap
4x
More recurring clients with retention sequences
vs. no follow-up system
24/7
Lead capture even when you're on a job site
funnels + AI bot on Growth+
$0
Extra cost to follow up with every past client
fully automated seasonal campaigns

THE PROBLEMS KEYLEAD ENGINE SOLVES

Lawn care companies work hard for every job. These are the systems gaps that are costing you money every single week.

📋
Estimates go out and you never hear back
You spend 30 minutes doing a quote, send it over, and then nothing. You mean to follow up but you're already on to the next job. The estimate dies in their inbox.
Automated estimate follow-up sequence keeps you top of mind
❄️
Clients disappear every off-season
You spend all spring and summer building a client base, then winter hits — no communication goes out, they forget about you, and they call someone else in the spring.
Year-round nurture keeps clients locked in before the season starts
📞
Leads call while you're on a job site
You're behind a mower with earplugs in. Someone calls for a quote, you miss it, they leave a voicemail you don't get to until evening — and they've already booked someone else.
Instant automated text response goes out the second they reach out
You're not getting the reviews your work deserves
Your yards look great. Your clients are happy. But asking for a Google review in person feels awkward, and you forget to follow up — so your online reputation doesn't reflect your real quality.
Review requests fire automatically after every completed job
💸
One-time jobs that should be recurring aren't
A client hires you for a spring cleanup and never books again — not because they didn't like the work, but because nobody ever reached back out to convert them into a recurring account.
Post-job upsell sequence pitches recurring service automatically
🔀
No system to manage your jobs and clients
Contacts in your phone, jobs on sticky notes, invoices in a separate app — nothing talks to each other and you're the glue holding it all together. That doesn't scale.
One dashboard: leads, jobs, clients, invoices, and automations

EVERYTHING IN ONE ENGINE

01

Estimate & Job Pipeline

Track every lead from first inquiry to closed job in a visual pipeline. New estimate sent, follow-up pending, job scheduled, completed, invoiced — each stage triggers its own automation so nothing slips through.

02

Estimate Follow-Up Sequences

After you send a quote, automated texts and emails follow up at 24 hours, 3 days, and 7 days. Most clients book after the second or third touch — touches you were never making before.

03

Seasonal Reactivation Campaigns

Before spring mowing season, before fall cleanup, before winterization — automated campaigns go out to your entire client list to rebook before they call someone else. Set it once, runs every year.

04

Recurring Service Upsells

After a one-time job, an automated sequence pitches weekly or bi-weekly recurring mowing, fertilization programs, or seasonal packages. Convert one-time clients into reliable monthly revenue.

05

Appointment & Job Scheduling

Your branded booking page lets prospects request estimates or schedule jobs directly — 24/7. Confirmation texts go out automatically so clients know when you're coming.

06

Invoicing & Payment Collection

Send invoices on the spot from your phone when a job is done — or trigger them automatically when a job stage is marked complete. Clients pay via link, no chasing needed.

07

Social Media & Content Templates

Post before-and-after photos, seasonal lawn tips, and promotional content across Facebook and Instagram at once. Includes our done-for-you lawn care social template library.

08

Review & Referral Automation

After every completed job, an automated message goes out asking for a Google review and offering an incentive for referrals. Build your reputation and client base at the same time.

Job Pipeline — Keylead Engine
Robert & Dana Finch
4821 Cypress Lane, Davie FL
Estimate Sent New Lead
Full landscape package · Follow-up in 2 days
The Okafor Property
210 Palmetto Dr, Miramar FL
Estimate Sent Follow-up Overdue
Weekly mowing · Sent 4 days ago · Auto-follow firing today
Westfield HOA
Common areas — 12 properties
Recurring Fertilization Upsell Sent
Weekly service · Next visit: Thursday · Invoice auto-sends Friday
Marcus & Jen Torres
88 Banyan Blvd, Pembroke Pines
Recurring
Bi-weekly mowing + edging · Paid current
34
Active Clients
↑ 8 this mo
$14K
MRR
↑ 31%
89%
Estimate Close
↑ 22pts

YOUR BUSINESS FOLLOWS UP WHILE YOU MOW

Pre-built sequences for every stage of the lawn care business — from first call to year-round client retention.

Instant Lead Response
Someone fills out your contact form or calls while you're on a job — they get an automated text back within minutes confirming you received their request and will be in touch with a quote.
Fires within 5 minutes
📋
Estimate Follow-Up Sequence
After sending a quote, a 3-touch automated sequence goes out over 7 days — a friendly check-in text, a value email, and a final nudge. Most clients book after the second touch.
7-day sequence
🌱
Post-Job Recurring Upsell
After completing a one-time job, an automated sequence pitches your recurring weekly or bi-weekly service. Turns your best one-time customers into your most reliable monthly revenue.
Starts after job complete
❄️
Seasonal Reactivation Campaigns
Before spring, fall cleanup season, and winterization time — automated campaigns go out to every past client to rebook before they think about calling someone else. Runs on a calendar schedule, every year.
Calendar-triggered
Review & Referral Request
After every completed job, clients get a thank-you text with a link to leave a Google review and a referral offer. Build your reputation and your client list at the same time, automatically.
Triggers on job completion
🤖
AI Conversation Bot
Available on Growth and above — an AI bot responds to new inquiries 24/7, collects job details, qualifies the lead, and books an estimate appointment while you're working.
Growth & above
New Lead — Estimate to Recurring Client Journey
💬
Inquiry
Auto reply + booking link
📋
Estimate
Quote sent + follow-up starts
Booked
Job confirmed + reminder
🌿
Job Done
Invoice auto-sent
Day 1
Review request sent
🔁
Day 3
Recurring service pitch
💰
Ongoing
Monthly recurring client

BUILT FOR EVERY LAWN CARE BUSINESS

🌿

Solo Operators

You're running routes, doing estimates, and handling everything yourself. Keylead Engine gives you a follow-up system that works while you're on the mower — without hiring anyone.

  • Never lose another estimate to slow follow-up
  • Collect payment from your phone when the job is done
  • Build your Google reviews automatically
  • $99/month — pays for itself with one extra job
🚜

Growing Crews

You've got a team and a growing client base — but your systems haven't kept up. Keylead Engine organizes your jobs, automates your client communication, and helps you scale without the chaos.

  • Job pipeline tracks every active account
  • Automated invoicing when jobs are marked complete
  • Seasonal campaigns keep your full client base engaged
  • Social media templates build your local brand
🏡

Residential Lawn Care

Homeowners are your bread and butter. Recurring weekly and bi-weekly accounts, seasonal add-ons, and referral networks — Keylead Engine converts first-time customers into long-term accounts.

  • Recurring service upsell sequences after every first job
  • Seasonal reactivation before spring and fall
  • Referral campaigns tap into neighborhood networks
  • Review automation builds trust with new prospects
🏢

Commercial & HOA Accounts

Commercial contracts are your highest-value work. Keylead Engine helps you win more bids, manage large accounts professionally, and upsell additional services year-round.

  • Professional proposals and automated follow-up
  • Manage multiple properties in one organized pipeline
  • Upsell fertilization, irrigation, and seasonal services
  • Custom website to attract and convert commercial leads

WHAT LAWN CARE OWNERS ARE SAYING

★★★★★

"I used to send estimates and just hope they called back. Now the system follows up automatically and my close rate went from maybe 40% to over 80%. I'm booking more jobs without even trying."

DR
Derek R.
Owner · Precision Green Lawn Care
★★★★★

"The seasonal reactivation campaign alone brought back 11 clients at the start of spring who I thought I'd lost. That's thousands of dollars I would have left on the table."

KB
Kevin B.
Owner · Greenline Outdoor Services
★★★★★

"I thought CRMs were for big companies. This thing is built for guys like me — one truck, growing fast. The invoicing alone saves me an hour a day. Worth every penny."

JT
James T.
Solo Operator · Tampa Bay area

PICK YOUR PLAN

No contracts. Cancel anytime. All plans include onboarding and Keylead Academy.

Starter
$99
/ month · 1 user included
Additional users: +$15/mo each
  • Estimate & Job Pipeline Template
  • Email & SMS Automations
  • Estimate Follow-Up Sequence
  • Lead Capture Funnel Template
  • Website Template (branded, ready to launch)
  • Appointment & Estimate Booking Page
  • Invoicing & Payment Collection
  • Mobile App Access
  • Review Request Automation
  • Keylead Academy Video Library
  • Email Support
Subscribe Now
Multi-Crew / Enterprise
$499
/ month · Unlimited users
Each crew lead or location gets their own account
  • Everything in Growth
  • Every Crew Lead Gets Their Own Account
  • Multi-Location Pipeline Management
  • Strategy Call & Done-For-You Build
  • Monthly Live Zoom Session
  • Cross-Team Reporting Dashboards
  • Advanced Seasonal Campaign Automation
  • Commercial & HOA Bid Pipeline
  • Dedicated Account Manager
Subscribe Now

QUESTIONS FROM LAWN CARE OWNERS

How does the estimate follow-up work?
+
After you send a quote, Keylead Engine automatically sends a follow-up text at 24 hours, a follow-up email at 3 days, and a final nudge at 7 days — all pre-written and ready to go. You can customize the messages and timing. Most clients see their estimate close rate jump significantly within the first month just from these touches alone.
What does the seasonal reactivation campaign actually do?
+
Before key seasons — spring mowing, fall cleanup, winterization — an automated campaign goes out to your entire past client list via text and email. It's a friendly check-in that reminds them the season is coming and makes it easy to rebook. You set it up once and it fires on a calendar schedule every year. Clients who might have drifted away come back before they even think about calling a competitor.
Can I send invoices from my phone when I finish a job?
+
Yes — the mobile app lets you mark a job complete and send an invoice on the spot. You can also set it up so invoices fire automatically when a job stage is updated in the pipeline, so you don't even have to think about it. Clients pay via a link in the text or email.
I'm a solo operator — is this too complicated for me?
+
It's built for you. The Starter plan is designed so you can get going quickly with pre-built templates and the Keylead Academy video walkthroughs. Most solo operators are live within a day or two. New training videos drop every week so you can learn at your own pace as you grow into more features.
Does it work for commercial and HOA accounts too?
+
Yes. The pipeline can track both residential and commercial accounts. For commercial bids and HOA proposals, the Growth and above plans include SEO-optimized service area funnels to attract commercial leads, plus custom pipeline stages for the longer sales cycle involved in larger contracts.
Is there a contract?
+
No contracts. All plans are month-to-month. Cancel anytime with 30 days notice. One extra recurring client per month more than covers the cost of any plan.

MORE CLIENTS.
MORE RECURRING REVENUE.
ZERO EXTRA CHASING.

Book a free strategy call and we'll show you exactly how Keylead Engine can be built for your lawn care business — from estimate follow-up to full seasonal retention.