Keylead Engine for Cleaning Services — CRM Built for Cleaning Companies
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Built for Cleaning Services

BOOK MORE.
KEEP MORE.
GROW MORE.

Turn one-time cleans into lifelong recurring clients — automatically.

Cleaning companies live and die on recurring revenue. Every one-time clean that doesn't convert to a recurring account is money left on the table every single month. Keylead Engine automates your booking, converts first-time clients into regulars, re-engages clients who've gone quiet, and fills your schedule through referrals — all without you manually following up with anyone.

Get Started See the Features
5x
More recurring clients with automated post-clean follow-up
vs. no conversion sequence
67%
Of lost clients return when you reach out with a win-back campaign
automated re-engagement sequences
$0
Extra cost to run referral campaigns to your entire client list
automated — set once and it runs
24/7
Online booking so clients can schedule without calling
branded booking page included
Sound Familiar?

THE PROBLEMS KEYLEAD ENGINE SOLVES

Cleaning companies lose thousands in recurring revenue every month from these same gaps. Here's what we fix.

🔁
One-time clients never convert to recurring
Someone hires you for a move-out clean — loves the job, says they'll call again. They never do. Not because they were unhappy, but because nobody followed up with a recurring service offer while the experience was still fresh.
Automated post-clean recurring plan pitch goes out within 48 hours
See how we fix it →
👻
Clients go quiet and you don't notice until it's too late
A bi-weekly client skips a few cleanings, then stops responding. By the time you notice they're gone, they've been with a new cleaner for two months. A simple check-in at the right moment could have kept them.
Win-back campaigns fire automatically when a client goes inactive
See how we fix it →
📅
No-shows and last-minute cancellations waste your day
You drive to a client's house and nobody's home. Or they cancel 30 minutes before with no notice. Without automated reminders, this happens far more than it should — and it costs you hours of lost revenue.
Automated appointment confirmations and 24-hour reminder texts
See how we fix it →
💬
Referrals happen by accident, not by design
Your best clients would happily refer you to their neighbors and friends — but only if you ask at the right moment and make it easy. Most cleaning companies never systematically ask, so referrals trickle in randomly instead of flowing consistently.
Referral campaign goes to your full client list with a simple incentive offer
See how we fix it →
⭐
You don't have nearly enough Google reviews
Cleaning is one of the most review-driven businesses there is. New clients Google you before they book. If you have 8 reviews and a competitor has 80, they're calling them — not you. But asking in person always feels awkward.
Review request fires automatically after every completed clean
See how we fix it →
🗓️
Scheduling back-and-forth eats up hours every week
Text after text trying to find a time, clients asking "what days do you have available?" — the back-and-forth to book a single appointment takes longer than it should and makes your business look less professional than it is.
Online booking page lets clients self-schedule 24/7 with no back-and-forth
See how we fix it →
Platform Features

EVERYTHING IN ONE ENGINE

01

Recurring Client Pipeline

Every client tracked by service frequency — weekly, bi-weekly, monthly, or one-time. Each category has its own automations: appointment reminders, post-clean check-ins, upsell offers, and retention sequences all running in the background.

02

Post-Clean Recurring Conversion Sequence

After every one-time clean, an automated sequence goes out within 48 hours — a thank-you message, a quality check-in, and an offer to lock in a recurring schedule at a discounted rate. Convert your best first impressions into predictable monthly revenue.

03

Appointment Reminders & Confirmations

Every booking gets an automated confirmation text and a 24-hour reminder. No-shows drop dramatically. Clients feel taken care of before you even arrive. And if they need to reschedule, they do it through the link — not by hunting for your number.

04

Win-Back Campaigns for Inactive Clients

When a recurring client goes more than 45 days without a booking, an automated win-back sequence fires — a friendly check-in, a special re-engagement offer, and a one-click booking link. Most cleaning companies recover 40–60% of lapsed clients this way.

05

Online Booking Page

Your branded booking page lets new and existing clients schedule cleanings 24/7 — no phone calls, no back-and-forth texting. They pick a date, select their service type, and it drops directly into your calendar. You wake up to booked appointments.

06

Seasonal Add-On Upsell Campaigns

Spring deep clean, holiday prep clean, post-construction cleanup, move-in/move-out service — automated campaigns go out to your client list before each season with a limited-time offer. Fill your schedule with premium add-on bookings you would have otherwise missed.

07

Referral Program Automation

After every 5-star review or positive check-in response, an automated referral ask goes out — a simple message with a referral incentive and a link to forward to a friend. Systematizes word-of-mouth so your best clients become your best marketers.

08

Invoicing & Payment Collection

Send invoices automatically when a clean is marked complete — or collect payment at booking with a deposit link. Automated payment reminders go out for outstanding balances. No more chasing checks or cash at the door.

Client Pipeline — Keylead Engine
New Leads
Amanda Torres
441 NW 84th Ave, Doral FL
New Inquiry Move-Out Clean
Submitted 9:14pm · Auto-reply sent · Booking link sent
Active Recurring Clients
The Martinez Family
88 Banyan Blvd, Pembroke Pines FL
Bi-Weekly Spring Deep Clean Offer Sent
Next clean: Thu Apr 17 · Reminder sends Wed · Invoice auto-sends after
Patricia Horner
6620 Coquina Ct, Coral Springs FL
Weekly
Tomorrow 10am · Confirmation sent · 4.2 yr client
Sunrise Tech — Office
3-suite commercial · Sunrise FL
Commercial 3x/Week
Mon/Wed/Fri · Monthly billing · Auto-invoice sends on 1st
Win-Back Campaign Active
Jennifer Park
Last clean: 52 days ago
Win-Back Day 3
Re-engagement offer sent · Booking link included
61
Active Clients
↑ 9 this mo
$11K
MRR
↑ 24%
4.9★
Google Rating
↑ 42 reviews
Done-For-You Automations

YOUR SCHEDULE FILLS ITSELF WHILE YOU CLEAN

Pre-built sequences for every stage of the cleaning business — from first booking to long-term client retention and referral growth.

⚡
Instant Lead Response
New inquiry comes in from your website, Google, or social media — an automated reply goes out within minutes with a warm introduction and a link to book directly. You hold the lead while you're in the middle of a clean.
Fires within 5 minutes
🔁
Post-Clean Recurring Conversion
After every one-time clean, a 2-step sequence fires. First a quality check-in ("How did everything look?"), then 24 hours later a special offer to lock in recurring weekly or bi-weekly service. Converts your best first impressions into monthly revenue.
48 hours after clean
📅
Appointment Reminders
Every scheduled clean gets an automated confirmation the day it's booked, a 24-hour reminder, and a same-morning "we'll be there today" text. No-shows drop to near zero. Clients feel cared for before you've touched their home.
Confirmation + 24hr + day-of
👋
Win-Back Campaign
When an active client goes 45+ days without booking, a win-back sequence fires automatically — a personal-sounding check-in, an acknowledgment that life gets busy, and a special re-engagement offer with a one-click booking link. Brings back lapsed clients who were never actually lost.
45-day inactivity trigger
🌸
Seasonal Add-On Campaigns
Before spring, before the holidays, and before summer — automated campaigns go out to your full client list promoting deep clean upgrades, window washing add-ons, or move-in/move-out packages. Fill your calendar with premium bookings every season.
Seasonal — calendar-triggered
⭐
Review & Referral Automation
After every clean, a review request fires automatically. Clients who respond positively or leave 5 stars get a follow-up with a referral incentive — a discount for every friend they send your way. Your reputation and client list grow with zero extra effort.
After every clean
New Client — First Clean to Long-Term Recurring Account
💬
Inquiry
Auto reply + booking link
📅
Booked
Confirmation + reminders
🧹
Clean Done
Invoice sent + check-in
⭐
Day 1
Review request
🔁
Day 2
Recurring plan offer
💬
Day 7
Referral incentive ask
💰
Ongoing
Recurring monthly client
Who It's For

BUILT FOR EVERY CLEANING BUSINESS

🧹

Solo Cleaners

You're doing the cleaning and running the business alone. Keylead Engine handles your booking, follow-up, invoicing, and reviews automatically so you spend less time on admin and more time on paying clients.

  • Clients book themselves 24/7 — no more back-and-forth texting
  • Invoice automatically when a clean is marked complete
  • Turn every first-time clean into a recurring account
  • $99/month — two extra recurring clients more than covers it
🏠

Residential Cleaning Companies

Recurring residential accounts are the foundation of a stable cleaning business. Keylead Engine converts one-time clients, re-engages lapsed ones, and grows your referral network so your schedule stays full year-round.

  • Post-clean recurring conversion sequence after every first visit
  • Win-back campaigns recover clients who've gone quiet
  • Seasonal campaigns fill your calendar with premium add-ons
  • Review automation builds your Google reputation consistently
🏢

Commercial Cleaning Companies

Offices, retail spaces, and commercial properties are your highest-value contracts. Keylead Engine helps you win more bids, communicate professionally throughout, and keep every client for years.

  • Commercial contract pipeline with automated bid follow-up
  • Monthly billing and automated invoice sequences
  • Quality check-in campaigns keep commercial clients loyal
  • Custom website attracts property managers and office managers
✨

Specialty Cleaning Services

Move-in/move-out, post-construction, Airbnb turnovers, deep cleans — high-margin specialty services that need their own pipeline and conversion sequences. Keylead Engine handles each service type separately.

  • Separate pipelines for each specialty service type
  • Airbnb and short-term rental turnover automation
  • Post-clean upsell sequences for ongoing maintenance contracts
  • Lead capture funnels specific to each service type
See It Before You Buy

LOOK UNDER
THE HOOD.

Real screens from the platform your cleaning account runs on — no mockups, no stock photos. Click any one to see it full size.

AutomationsCLICK TO ENLARGE

Automations

One form submission, seven branches, every lead tagged and routed without you touching it.

Social PostingCLICK TO ENLARGE

Social Posting

Posts scheduled and published across every channel from one planner.

Full AnalyticsCLICK TO ENLARGE

Full Analytics

Website views, emails delivered and clicked, ad spend and CPC — all in one dashboard.

Engagement TrackingCLICK TO ENLARGE

Engagement Tracking

Impressions, likes, follower growth by channel, tracked month over month.

Pricing

PICK YOUR PLAN

No contracts. Cancel anytime. All plans include onboarding and Keylead Academy.

Starter
For one cleaner
$99/ month
1 user included · +$15/mo each extra
Includes
  • The full platform — pipelines, calendar, invoicing, mobile app
  • 1 Monthly Release — email campaign, SMS sequence, automation, graphics
  • AI Conversation Bot — 24/7 lead qualifying
  • Social posting & engagement tracking
  • Review request automation
  • Monthly group seminar
  • Email support
Get Started
Most Popular
Growth
For one cleaner, more volume
$299/ month
2 users included · +$15/mo each extra
Everything in Starter, plus
  • 4 Monthly Releases — four times the content, every month
  • Facebook Ads unlocked inside the platform
  • Custom-branded social graphics
  • Monthly 1-on-1 strategy session
  • Advanced automation sequences
  • Priority chat support
Get Started

Running multiple cleaners or teams? Those plans include separate accounts for every cleaner and scheduler, manager logins and team reporting.

See all plans & compare →
FAQ

QUESTIONS FROM CLEANING COMPANIES

How does the recurring conversion sequence work after a one-time clean?
+
After a one-time clean is marked complete, a two-step automated sequence fires. Within a few hours, a quality check-in text goes out — something like "Hi [Name], wanted to make sure everything looked great today!" Then 24 hours later, a second message goes out with an offer to lock in recurring weekly or bi-weekly service at a special rate, with a direct booking link. The timing is intentional — they've just experienced your service and the experience is fresh. Most companies see meaningful recurring conversions from this sequence within the first month.
What triggers the win-back campaign?
+
When a client who was previously active goes 45 days without a booking, the win-back sequence fires automatically. The first message is a warm, personal-sounding check-in. If they don't respond, a second message goes out a few days later with a re-engagement offer — something like a discounted first-back clean or a free add-on. The sequence ends with a simple final check-in. Most cleaning companies report recovering 40–60% of clients who enter the win-back sequence.
How does the online booking page work?
+
Every plan includes a branded booking page where clients can select their service type, choose available dates and times, and confirm their appointment — all without calling or texting you. When a booking is made, you get a notification, and the client automatically receives a confirmation text and is added to the reminder sequence. New clients can also find the booking page through your website, Google profile, or social media link.
Can I manage multiple cleaners and track each one's schedule?
+
Yes. Add a sub-account at $25/mo and every cleaner gets their own account — their own clients, schedules, and communications. You get a reporting dashboard showing bookings, revenue, and retention rates by cleaner. Nothing mixes between team members, and you can see at a glance who's fully booked and who has availability.
Does this work for Airbnb and short-term rental turnovers?
+
Yes. Airbnb and short-term rental turnovers can have their own pipeline and automations — turnover confirmation, day-of reminder, completion notification to the host, and an invoice. We build out specialty service pipelines during your done-for-you setup, including one specifically for vacation rental and turnover clients if that's part of your business.
Is there a long-term contract?
+
No contracts. All plans are month-to-month. Cancel anytime with 30 days notice. Converting just two one-time clients into recurring accounts covers the entire annual cost of your plan.
Ready to Grow?

MORE RECURRING CLIENTS.
FULLER SCHEDULE.
LESS CHASING.

Book a free strategy call and we'll show you exactly how Keylead Engine can be built for your cleaning business — from automated booking to full client retention and referral campaigns.

Get Started Or Call Us Directly